results
Circuit: School
Period: 2000 to 2016
Company: Petrobras
Mechanism: Rouanet Cultural Incentive Act
States: 27
Municipalities: 1,243
Films screened: 103
Sessions held: 18,939
Total public: 2,225,946
About the project
One of our broadest-ranging projects, the Cinema Petrobras em Movimento (Petrobras Movies in Motion) project was sponsored by Petrobras from 2000 to 2016. The annual event brought Brazilian movies to even the most remote parts of Brazil, often providing audiences with their first contact with cinema. Implemented simultaneously in Brazil’s 26 states and Federal District, this project organized an average of 1,000 screenings a year. By blending entertainment with education, it also promoted numerous public interest campaigns through partnerships with institutions such as the Global Fund and UNESCO.